Email & Action Tracking
Custom Workflow — Newsletter + Action Tracking
Engineered a webhook tracking matrix that monitors link clicks in real time and automatically scores lead urgency in CRM.
Client
Digital Media Publisher
Industry
Media & Publishing
Engagement
2 weeks
Category
Email & Action Tracking
The Challenge
Subscribers were opening emails but clicking links without triggering sales rep notifications.
Our Solution
Engineered a webhook tracking matrix that monitors link clicks in real time and automatically scores lead urgency in CRM.
Measurable Impact
Outcomes Delivered
3x faster sales team follow-up on hot prospects
Automated tag segmentation for 15,000+ newsletter subscribers
Zero manual tracking required by marketing staff
Project Gallery
Screenshots & Build Details
Gallery images are placeholders — final screenshots will be added shortly.
Technology Stack
Tools & Integrations
ZapierOpenAI APIWebhooksAWeber
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