Keap
Platform Comparison
Wootomatic vs Keap
Keap (formerly Infusionsoft) offers CRM and automation, but Wootomatic adds funnels, reputation, AI chatbots, and unlimited contacts at a flat rate.
The Bottom Line
Choose Wootomatic for unlimited contacts and AI built in. Choose Keap if you need its legacy e-commerce automation.
Wootomatic is best for
Businesses wanting a modern all-in-one platform with AI and no contact-based pricing.
Keap is best for
Small businesses invested in Keap's legacy e-commerce automation workflows.
Wootomatic Pricing
Flat monthly subscription, unlimited contacts, all features included.
Keap Pricing
Per-user and contact-tier pricing that rises as you scale.
Feature-by-Feature Comparison
How Wootomatic stacks up against Keap across every category.
Platform & Pricing
| Feature | Wootomatic | Keap |
|---|---|---|
| Pricing model | Flat monthly subscription with unlimited contacts, no per-seat contact cliffs | Per-user and contact-tier pricing; rises as you scale |
| All-in-one platform | CRM, funnels, websites, automations, reputation, messaging, social, payments — one login | CRM + automation focused; funnels and reputation need add-ons |
| Contact limits | Unlimited contacts on every plan | Contact tiers cap your list; upgrades required |
| Free trial / onboarding | Guided onboarding with automation build-out and migration support | Onboarding included on higher tiers; migration support varies |
Pricing model
Flat monthly subscription with unlimited contacts, no per-seat contact cliffs
Per-user and contact-tier pricing; rises as you scale
All-in-one platform
CRM, funnels, websites, automations, reputation, messaging, social, payments — one login
CRM + automation focused; funnels and reputation need add-ons
Contact limits
Unlimited contacts on every plan
Contact tiers cap your list; upgrades required
Free trial / onboarding
Guided onboarding with automation build-out and migration support
Onboarding included on higher tiers; migration support varies
CRM & Pipeline Automation
| Feature | Wootomatic | Keap |
|---|---|---|
| Custom pipelines & stages | Fully custom pipelines, stages, fields, and automated stage transitions | CRM pipelines available with deal tracking |
| Opportunity & deal tracking | Native opportunity tracking with deal values and probability | Opportunity and deal tracking included |
| Built-in payments & invoicing | Native invoicing, payments, and subscriptions inside the CRM | Strong invoicing and e-commerce automation heritage |
| Automated task assignment | Round-robin, skill-based, and capacity-based lead routing built in | Automated task assignment available |
Custom pipelines & stages
Fully custom pipelines, stages, fields, and automated stage transitions
CRM pipelines available with deal tracking
Opportunity & deal tracking
Native opportunity tracking with deal values and probability
Opportunity and deal tracking included
Built-in payments & invoicing
Native invoicing, payments, and subscriptions inside the CRM
Strong invoicing and e-commerce automation heritage
Automated task assignment
Round-robin, skill-based, and capacity-based lead routing built in
Automated task assignment available
Marketing & Funnels
| Feature | Wootomatic | Keap |
|---|---|---|
| Funnel & landing page builder | Drag-and-drop funnel builder with templates, A/B testing, and conversion analytics | Landing pages available but less polished than dedicated builders |
| Email & SMS marketing | Unified email + SMS campaigns, drips, and trigger automations included | Email and SMS automation included |
| Social media management | Native scheduling and posting across platforms included | No native social media scheduling |
| Reputation management | Automated review requests, Google/Facebook monitoring, and AI responses built in | No built-in reputation management |
Funnel & landing page builder
Drag-and-drop funnel builder with templates, A/B testing, and conversion analytics
Landing pages available but less polished than dedicated builders
Email & SMS marketing
Unified email + SMS campaigns, drips, and trigger automations included
Email and SMS automation included
Social media management
Native scheduling and posting across platforms included
No native social media scheduling
Reputation management
Automated review requests, Google/Facebook monitoring, and AI responses built in
No built-in reputation management
Automation & AI
| Feature | Wootomatic | Keap |
|---|---|---|
| Visual workflow builder | Multi-step visual workflows with branching, filters, delays, and error handling | Mature visual automation builder |
| AI chatbots & voice assistants | Native AI chatbots trained on your data plus AI voice agents | No native AI chatbots or voice assistants |
| Appointment & calendar automation | 24/7 self-serve booking, round-robin routing, reminders, and no-show recovery | Appointment scheduling included; limited no-show recovery |
| Integrations & webhooks | Native integrations plus Zapier/Make-style workflow triggers and webhooks | Integration marketplace available |
Visual workflow builder
Multi-step visual workflows with branching, filters, delays, and error handling
Mature visual automation builder
AI chatbots & voice assistants
Native AI chatbots trained on your data plus AI voice agents
No native AI chatbots or voice assistants
Appointment & calendar automation
24/7 self-serve booking, round-robin routing, reminders, and no-show recovery
Appointment scheduling included; limited no-show recovery
Integrations & webhooks
Native integrations plus Zapier/Make-style workflow triggers and webhooks
Integration marketplace available
Pros & Cons
Wootomatic Pros
- All-in-one platform: CRM, funnels, websites, automations, reputation, and messaging in one login
- Unlimited contacts, funnels, and automations on every plan — no per-contact pricing cliffs
- Native AI chatbots, voice assistants, and workflow builder built in
- White-glove automation build-out and migration included with onboarding
- Built-in payments, invoicing, and pipeline opportunity tracking
- Reputation management with automated review requests and AI responses
- Social media scheduling and unified conversations inbox included
- Predictable monthly subscription — pause or cancel anytime
Keap Pros
- Mature CRM with long-standing automation engine
- Strong e-commerce and invoice automation heritage
- Established small-business customer base
- Detailed contact and transaction history
Keap Cons vs Wootomatic
- Pricing scales with users and contacts
- No native AI chatbots or voice assistants
- No built-in reputation management
- Funnel builder less polished than dedicated tools
- Older interface with steeper learning curve
Frequently Asked Questions
Ready to Switch to Wootomatic?
Get a guided walkthrough of the platform, a custom automation blueprint, and migration support — all included with onboarding.
Start Your Free Consultation