External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.

Cold Call (Harvard Business School)23 minJanuary 3, 2023
Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?
Hosted by Brian Kenny / Harvard Business Review
Cold Call (Harvard Business School) β Player
Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?
Episode Summary
Wordle went from a personal game, created by a developer for his girlfriend, to a global phenomenon with two million users in just a few months. Then The New York Times made an unexpected bid to acquire it. But will Wordle outlast other pandemic pastimes?
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