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What's Next for Nigerian Production Studio EbonyLife Media?
Cold Call (Harvard Business School)26 minFebruary 8, 2022

What's Next for Nigerian Production Studio EbonyLife Media?

Hosted by Brian Kenny / Harvard Business Review

Cold Call (Harvard Business School) — Player

What's Next for Nigerian Production Studio EbonyLife Media?

Episode Summary

After more than 20 years in the media industry in the UK and Nigeria, EbonyLife Media CEO Mo Abudu is considering several strategic changes for her media company’s future. Will her mission to tell authentic African stories to the world be advanced by distributing films and TV shows direct to customers? Or should EbonyLife instead distribute its content through third-party streaming services, like Netflix?

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