External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Tommy Hilfiger's Adaptive Clothing Line: Making Fashion Inclusive
Hosted by Brian Kenny / Harvard Business Review
Tommy Hilfiger's Adaptive Clothing Line: Making Fashion Inclusive
Episode Summary
In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature?
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