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The Science of Sales Conversations with Gong's Amit Bendov
Cold Call (Harvard Business School)27 minAugust 10, 2021

The Science of Sales Conversations with Gong's Amit Bendov

Hosted by Brian Kenny / Harvard Business Review

Cold Call (Harvard Business School) — Player

The Science of Sales Conversations with Gong's Amit Bendov

Episode Summary

Gong’s business proposition is simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations to help sales teams sell more effectively. But can technology that leverages conversational insights make a measurable impact on a company's bottom line?

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