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The Nuqul Group Works to Preserve Its Founder's Legacy
Cold Call (Harvard Business School)30 minApril 15, 2025

The Nuqul Group Works to Preserve Its Founder's Legacy

Hosted by Brian Kenny / Harvard Business Review

Cold Call (Harvard Business School) — Player

The Nuqul Group Works to Preserve Its Founder's Legacy

Episode Summary

In 1952, Palenstinian refugee Elia Nuqul started a trading business in Jordan. Nuqul Group subsequently grew into one of the country’s largest family businesses. Its flagship company, Fine Hygienic Holding (FHH), was a leader in hygienic paper products across the Middle East and North Africa. After Nuqul’s death in 2022, his son Ghassan and three siblings decided to split the Group’s assets so that each branch of the family could forge its own path. They were in discussions to finalize the details of the agreement. In this episode, FHH chairman Ghassan Nuqul and HBS Senior Lecturer Christina Wing join host Brian Kenny to discuss enduring family businesses, a founder’s legacy, and how business decisions affect family ties in the case “Ghassan Nuqul and the Nuqul Group: Preserving a Father's Legacy.”

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