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Testing New Contact Tracing Approaches in a Pandemic
Cold Call (Harvard Business School)12 minAugust 18, 2020

Testing New Contact Tracing Approaches in a Pandemic

Hosted by Brian Kenny / Harvard Business Review

Cold Call (Harvard Business School) — Player

Testing New Contact Tracing Approaches in a Pandemic

Episode Summary

Singapore officials added a nationwide, Bluetooth-based contact tracing program called TraceTogether to their suite of Covid-19-fighting strategies, which already included human-led tracing. The new digital program’s success would rely on mitigating privacy issues. Would Singaporeans adopt TraceTogether? As Singapore’s government opened up the technology to the world, would you? Harvard Business School professor Mitch Weiss discusses his new case, “TraceTogether.”

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