External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Super Bowl Ads Sell Products, but Do They Sell Brands?
Hosted by Brian Kenny / Harvard Business Review
Super Bowl Ads Sell Products, but Do They Sell Brands?
Episode Summary
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, "Super Bowl Storytelling," (co-author: Jill Avery), regarding the art of storytelling on the world's biggest television stage. Which stories win (or fumble) on game day?
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