External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Strategies for Underdogs: How Alibaba's Taobao Beat eBay in China
Hosted by Brian Kenny / Harvard Business Review
Strategies for Underdogs: How Alibaba's Taobao Beat eBay in China
Episode Summary
In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success? Harvard Business School professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance.
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