External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
Hosted by Brian Kenny / Harvard Business Review
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
Episode Summary
Harvard Business School professor Len Schlesinger and RSE Ventures Co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive – and how to make that change. This episode is based on the Harvard Business School case, “SmileDirectClub: Better is Better.”
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