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Reinventing an Iconic Independent Bookstore
Cold Call (Harvard Business School)28 minSeptember 6, 2022

Reinventing an Iconic Independent Bookstore

Hosted by Brian Kenny / Harvard Business Review

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Reinventing an Iconic Independent Bookstore

Episode Summary

In 2020, Kwame Spearman made the career-shifting decision to leave a New York City-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. Spearman saw an opportunity to reinvent the local business to build a sense of community after the pandemic. But he also had to find a way to meet the big challenges facing independent booksellers amid technological change and shifting business models.

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