External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Netflix Wins Big by Betting on "House of Cards"
Hosted by Brian Kenny / Harvard Business Review
Netflix Wins Big by Betting on "House of Cards"
Episode Summary
Before "House of Cards" was an internationally-renowned and critically acclaimed hit series, it was a total shot in the dark. Luckily for the small film studio behind it, Netflix saw it as a shot worth taking. Harvard Business School professor Anita Elberse discusses how the Emmy award-winning show flipped the script on standard television series production, brought binge-watching into the mainstream, and ushered in a whole new era of must-see programming.
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