External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse
Hosted by Brian Kenny / Harvard Business Review
Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse
Episode Summary
In May 2022, the Seoul Metropolitan Government in Seoul, South Korea, launched the pilot of Metaverse Seoul, a virtual version of Seoul’s mayor’s office. As they worked towards building a broad, immersive, online government platform, they hoped to gain insights from citizens about everything from popular local tourist sites that could be experienced virtually to government services that could be delivered in the metaverse. But to do that, the team had to figure out how to solicit ideas from citizens and then determine which ideas to put to use.
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