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Managing Future Growth at an Innovative Workforce Education Start-up
Cold Call (Harvard Business School)28 minMarch 23, 2021

Managing Future Growth at an Innovative Workforce Education Start-up

Hosted by Brian Kenny / Harvard Business Review

Cold Call (Harvard Business School) — Player

Managing Future Growth at an Innovative Workforce Education Start-up

Episode Summary

Guild Education is an education marketplace that connects employers and universities to provide employees with “education as a benefit.” The Denver-based company is transforming traditional tuition-assistance programs by facilitating direct payment by the employer to the academic institution and by supporting students with coaching and advising. Now CEO and co-founder Rachel Carlson must decide how to manage the company’s future growth. Should she focus on expanding Guild’s core education marketplace, or extend the business model to include the career placement market?

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