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Making Health Insurance Consumers Actually Like
Cold Call (Harvard Business School)16 minApril 18, 2017

Making Health Insurance Consumers Actually Like

Hosted by Brian Kenny / Harvard Business Review

Cold Call (Harvard Business School) β€” Player

Making Health Insurance Consumers Actually Like

Episode Summary

Health insurance that consumers like? Doesn't sound possible, but South African company Vitality is doing just that. By focusing on consumer-driven health insurance ideas like paying customers to take care of themselves, Vitality has expanded to the UK and China. Harvard Business School professor Regina Herzlinger discusses why this idea of paying for self-care has the potential to improve health care in the United States as well.

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