External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Cold Call (Harvard Business School)24 minJuly 16, 2019
JUUL: Leading the Vaping Revolution
Hosted by Brian Kenny / Harvard Business Review
Episode Summary
In his case, "JUUL and the Vaping Revolution," Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.
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