External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Israel Turns 70: Does It Need a Rebrand?
Hosted by Brian Kenny / Harvard Business Review
Episode Summary
Israel turned 70 years old in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military conflict. Harvard Business School professor Elie Ofek discusses efforts to rebrand the country in his case, "Israel at 70: Is it Possible to (re)Brand a Country?"
Inspired by HBS Case Studies?
Turn enterprise-grade growth strategies into real-time operational automations. Wootomatic builds custom AI agents, CRM funnels, and Zapier workflows on a flexible monthly subscription.