External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
IDEO Is Changing the Way Managers Think About Thinking
Hosted by Brian Kenny / Harvard Business Review
IDEO Is Changing the Way Managers Think About Thinking
Episode Summary
IDEO's human-centered design thinking is a systematic process used to help create new products and services. And, the best part? They are open about the process and how to adopt it. Harvard Business School professor Ryan Buell explores this process through the example of Cineplanet, the leading movie cinema chain in Peru. The company hired IDEO to help them determine how to better align their operating model with the needs of its customers. Like Buell, this case may change the way you think about thinking.
Inspired by HBS Case Studies?
Turn enterprise-grade growth strategies into real-time operational automations. Wootomatic builds custom AI agents, CRM funnels, and Zapier workflows on a flexible monthly subscription.