External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
How Wayfair Built a Furniture Brand from Scratch
Hosted by Brian Kenny / Harvard Business Review
How Wayfair Built a Furniture Brand from Scratch
Episode Summary
Wayfair has been around since the early days of ecommerce. But where it now exists as a single, popular brand, it was once an unaffiliated collection of 240 websites selling very different things. Harvard Business School professor Thales Teixeira takes listeners on a journey through the rise of internet sales and search engine marketing, and into the minds of the company's executives as they built an online furniture giant from scratch.
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