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This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
How to Scale a Startup Marketplace for Used Furniture
Hosted by Brian Kenny / Harvard Business Review
How to Scale a Startup Marketplace for Used Furniture
Episode Summary
AptDeco, a peer-to-peer marketplace for used furniture in the New York City area, was growing rapidly in the massive $120 billion furniture market, despite its complexity and high costs. Co-founders Reham Fagiri and Kalam Dennis were considering different options to scale the business, including converting sellers into buyers and vice versa, finding superusers to fuel the supply for their platform, expanding to new markets, and rebranding with a sustainability focus. What’s the best way for them to scale?
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