External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
How to Lead through a Merger: US Airways and American Airlines
Hosted by Brian Kenny / Harvard Business Review
How to Lead through a Merger: US Airways and American Airlines
Episode Summary
In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. During the acquisition integration process, CEO Doug Parker had to determine how best to combine the two airlines’ core systems, operating processes, and leadership teams, as well as the appropriate scope and speed of strategic changes. Harvard Business School senior lecturer David Fubini discusses how Parker approached those decisions in the case, “Merging American Airlines and US Airways.”
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