External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Cold Call (Harvard Business School)22 minSeptember 1, 2020
How to Launch a New Biosciences Product: Start Small or Dive in?
Hosted by Brian Kenny / Harvard Business Review
Cold Call (Harvard Business School) — Player
How to Launch a New Biosciences Product: Start Small or Dive in?
Episode Summary
C16 Biosciences wants to replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. Should the synthetic biology startup start small in the personal care market or dive into booming lab-grown food market?
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