External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.

How Modest Investors Can Still Bet Big
Hosted by Brian Kenny / Harvard Business Review
Episode Summary
A novel idea: give loyal customers a chance to buy shares in a company they love. That’s the premise behind LOYAL3, which uses the democratizing power of technology to give average investors better access to IPOs. Harvard Business School professor Luis Viceira discusses this novel mission, the huge new market it creates, and the delicate balance of being disruptive but only when necessary.
Inspired by HBS Case Studies?
Turn enterprise-grade growth strategies into real-time operational automations. Wootomatic builds custom AI agents, CRM funnels, and Zapier workflows on a flexible monthly subscription.
