How Lanco Medical Group Fosters Workforce Happiness to Motivate Employees and Grow Fast

How important is it to maintain a happy workforce? With this question in mind, Lanco Medical Group, a small but fast-growing pharmaceutical distributor serving Latin America, designed their employee benefits and incentives program. But there were gaps between what leadership believed motivated employees and what employees truly valued. So, the organization collected data about those drivers. Priorities varied by age group, organizational role, and geographic locations. In this episode, HBS Professor Susanna Gallani discusses the case “Lanco Medical Group: Fostering Happiness for Growth” and the tensions between accommodating employees' preferences, maintaining fairness, and operating a manageable incentive program amid aggressive international growth targets.