External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
Hosted by Brian Kenny / Harvard Business Review
How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
Episode Summary
Harvard Business School professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.
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