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How a Coal Polluter Became a Renewable Energy Leader
Cold Call (Harvard Business School)19 minApril 3, 2018

How a Coal Polluter Became a Renewable Energy Leader

Hosted by Brian Kenny / Harvard Business Review

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How a Coal Polluter Became a Renewable Energy Leader

Episode Summary

Enel, Italy's state-owned power company, was one of Europe's largest coal users and polluters. Now it is recognized as a leader in renewable energy services. How did it engineer that monumental change? Harvard Business School professor Mark Kramer discusses how CEO Francesco Starace's vision of sustainability drove innovation and fostered a completely new enterprise around developing and promoting renewable energy.

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