External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Cold Call (Harvard Business School)22 minDecember 5, 2018
Honda Created a Civic for Very Light Jets: How High Will it Fly?
Hosted by Brian Kenny / Harvard Business Review
Cold Call (Harvard Business School) — Player
Honda Created a Civic for Very Light Jets: How High Will it Fly?
Episode Summary
After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.
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