External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Faber-Castell Doubles Down on the Pencil
Hosted by Brian Kenny / Harvard Business Review
Episode Summary
Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology? Harvard Business School professor Ryan Raffaelli’s research looks at established companies that produce beloved products and how they manage technological shifts in their industry and in the world. This case explores Faber-Castell’s “companion for life” strategy and its bet to double down on the pencil.
Inspired by HBS Case Studies?
Turn enterprise-grade growth strategies into real-time operational automations. Wootomatic builds custom AI agents, CRM funnels, and Zapier workflows on a flexible monthly subscription.