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Elon Musk's Twitter Takeover: Lessons in Strategic Change
Cold Call (Harvard Business School)31 minJune 20, 2023

Elon Musk's Twitter Takeover: Lessons in Strategic Change

Hosted by Brian Kenny / Harvard Business Review

Cold Call (Harvard Business School) — Player

Elon Musk's Twitter Takeover: Lessons in Strategic Change

Episode Summary

In late October 2022, Elon Musk officially took Twitter private and became the company’s majority shareholder. He needed to take decisive steps to succeed against the major opposition to his leadership from both inside and outside the company. What short-term actions should Musk take to stabilize the situation, and how should he approach long-term strategy to turn around Twitter?

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