External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Dove: Maintaining a Brand with Purpose
Hosted by Brian Kenny / Harvard Business Review
Episode Summary
Unilever’s Dove soap became a brand with purpose when it launched the “Campaign for Real Beauty” to combat media-driven stereotypes of female beauty. But now Dove is facing criticism about its other brands that contradict the Dove campaign, and struggling to determine the best allocation of funds between advertising and the educational programs that deliver social impact. Can Dove maintain both its market position and social impact in the future?
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