Disrupting the Freezer Aisle: Dr. Bombay Ice Cream

When Happi Co. CEO Sam Rockwell partnered with Snoop Dogg and his son, Cordell Broadus, to launch Dr. Bombay Ice Cream, the team set out to disrupt a stagnant market with bold flavors and culturally resonant branding. With national retail placement and projected first-year sales of $20 million, the brand quickly made its mark. Now, as Rockwell plans the next phase—marketing, fundraising, and expanding into new markets—he must also navigate the dynamics of a creator-led brand, balancing roles and staying nimble and authentic. Sam Rockwell and Harvard Business School professor Bill Kerr join host Brian Kenny to discuss Kerr’s case, “Dr. Bombay Ice Cream,” which explores the launch and growth of a lifestyle brand built on cultural storytelling and entrepreneurial ambition.