External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Digital Change: Lessons from the Newspaper Industry
Hosted by Brian Kenny / Harvard Business Review
Digital Change: Lessons from the Newspaper Industry
Episode Summary
On the internet, content may be king, but connecting users is the key to building an empire. The Norwegian media giant Schibsted learned this lesson the hard way, and then used it to thrive in an online news market where many others have failed. Through the lens of his new book, The Content Trap, Harvard Business School professor Bharat Anand discusses Schibsted's resounding success, how bringing users together drives revenue, and the importance of media companies adopting a "digital-first" approach.
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