External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Cold Call (Harvard Business School)19 minNovember 7, 2018
Could Big Data Replace the Creative Director at the Gap?
Hosted by Brian Kenny / Harvard Business Review
Cold Call (Harvard Business School) — Player
Could Big Data Replace the Creative Director at the Gap?
Episode Summary
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.
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