External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Careem: Riding the First Unicorn in the Middle East
Hosted by Brian Kenny / Harvard Business Review
Careem: Riding the First Unicorn in the Middle East
Episode Summary
Ride-hailing service Careem, the "Uber of the Middle East," experienced expansion so dramatic that it monitored its growth target every 15 minutes. Was this a fabled startup unicorn? But doubling the size of the company every six months took its toll. Harvard Business School professor Shikhar Ghosh discusses how the founders approached a number of critical organizational and cultural issues to keep its 4 million customers satisfied.
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