External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
Can Bombas Reach New Customers while Maintaining Its Social Mission?
Hosted by Brian Kenny / Harvard Business Review
Can Bombas Reach New Customers while Maintaining Its Social Mission?
Episode Summary
Bombas was started in 2013 with a dual mission: to deliver quality socks and donate much-needed footwear to people living in shelters. By 2021, it had become one of America's most visible buy-one-give-one companies, with over $250 million in annual revenue and 50 million pairs of socks donated. As Bombas continued expanding, the company struggled to determine what pace of growth would best allow it to reach new customers while maintaining its social mission.
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