External Media Coverage
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Cold Call (Harvard Business School)27 minNovember 25, 2025
BrandBastion Mixes AI and Human Judgment to Build Trust at Scale
Hosted by Brian Kenny / Harvard Business Review
Cold Call (Harvard Business School) — Player
BrandBastion Mixes AI and Human Judgment to Build Trust at Scale
Episode Summary
Jenny Wolfram founded BrandBastion to help companies manage the risks of social media by combining AI with human moderation. She joins HBS professor Julian De Freitas and BrandBastion’s Head of Operations and Finance, Vesa Rikkinen, to discuss how this hybrid model builds trust without ballooning costs.
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