External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
At Booking.com, Innovation Means Constant Failure (Summer Repeat)
Hosted by Brian Kenny / Harvard Business Review
At Booking.com, Innovation Means Constant Failure (Summer Repeat)
Episode Summary
During a busy travel season, digital travel platform Booking.com tried a risky experiment that meant changing the site’s landing page. Then CEO Gillian Tans made the decision to lean into the company’s “test everything” culture—even if it meant failure. In this episode from 2019, HBS Professor Stefan Thomke and host Brian Kenny discuss the case Booking.com. They explore how past experience and intuition can be misleading when attempting to launch something novel. Instead, innovative firms embrace a culture where testing, experimentation, and even failure are at the heart of what they do.
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