External Media Coverage
This episode is produced and published by Harvard Business School / HBR Presents. Wootomatic hosts this embedded stream for educational and commentary purposes.
At Booking.com, Innovation Means Constant Failure
Hosted by Brian Kenny / Harvard Business Review
At Booking.com, Innovation Means Constant Failure
Episode Summary
Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process. Instead, Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are at the heart of what they do.
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